Deluxe guestroom with floor-to-ceiling windows at The Langham, Chicago

01For advisors

The connected travel business

An independent advisor’s real asset is what they know about their clients. The case for keeping that knowledge beside the booking, the quote and the trip.

Category
For advisors
Published

022-minute read

Knowledge is the asset

Ask an independent advisor what their business is worth and they will not point to the software. They will point to what they know: that one client will not fly before ten, that another collects hotel loyalty status the way other people collect art, that a third wants the corner suite or nothing. This knowledge is the whole difference between an advisor and a booking site, and for most of the trade it lives in a notebook, an inbox and a memory.

Host was built on a simple conviction: that knowledge should sit beside the work it informs. Client profiles, traveller details, preferences, notes and loyalty memberships are kept with the trips, the quotes and the booking records, so that the next recommendation begins with everything you already know rather than with a blank screen.

Show the client the value

The second discipline of a connected business is making value visible. A client comparing your recommendation with a screen sees a number; your job is to show them the stay. Host puts hotel search and booking with preferred rates in the same workspace as the quote, so the branded proposal that reaches the client explains why this hotel, at this rate, with the privileges of a preferred guest attached and the terms beside them. The expected commission is visible to you as you weigh the options, which is how a recommendation becomes a business decision as well as a good one.

Bookings made elsewhere, a cruise or a private tour confirmed with another supplier, are recorded in the same trip, so the itinerary the client sees is complete. The hotel engine does the booking; the record keeps the whole journey together.

A first draft, not a decision

Much is claimed for AI in this trade, and most of it is claimed too loudly. The honest description is this: it is a good first draft. In Host, AI explores hotel options, explains the fine print of a rate, drafts an itinerary from a brief and prepares the client message or the post for your site. What it does not do is book, send or decide. The advisor reads the draft, corrects it against what they know and chooses what reaches the client, because the relationship is theirs and the judgement is the product.

Usage is prepaid, which keeps the cost visible, and no draft leaves the workspace without a person’s hand on it. That is not a limitation. It is the design.

The economics, stated plainly

A platform for independent advisors should be judged on its terms as much as its tools, so here are ours. There is no joining fee, no membership fee and no charge per seat. Agency commission splits start at 80/20, which is to say 80% of eligible commission to the agency and 20% to Dip Needle; the split applies to commission, not to the value of the booking, and it is the starting position for every agency. Arrangements for advisors within a team are agreed separately. Optional usage, meaning prepaid AI credits, additional hotel search and marketing tools, is charged on its own.

Applications are reviewed before activation, and the conversation about the agreement, the payment conditions and the setup for your business begins when you register your interest.